Latest Episode
From Garage to Global Brands – The Journey of Torsten Jansson and New Wave Group
From a small Swedish town to a global portfolio of over 40 brands, Torsten Jansson has built New Wave Group on patience, craftsmanship, and long-term vision. In this episode, Steven and Jeff talk with the founder and CEO about leading with independence, protecting creativity through growth, and why building slow might be the fastest way to truly matter.
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About
The Show
BRANDED WOR(L)DS [ˈbrændɪd wɜːldz] – The Transatlantic Dialogue
Is hosted by Steven Baumgaertner (Europe), CEO of Cybergroup International, and Jeff Solomon (USA), Co-Founder of the Branded Merch Network. The podcast features two voices and two perspectives. It bridges two continents through an ongoing exchange with business leaders worldwide.
This dialogue explores branding, culture, and sustainability. We're not just talking. These conversations offer insights and drive real impact.
Each episode explores how brands are tackling today's environmental, social, and cultural challenges with real case studies, sharp commentary, and an unshakable focus on authenticity.
The Creators
Steven Baumgaertner
Executive Producer & Host
Jeff Solomon
Host